Kuechler Design
 
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BERNEXPO

Exhibition stand Bernexpo

The trade show appearance was developed based on the marketing message «thinking out of the box». Cartons were stacked into a rear wall with a clear, long-distance effect and surprising interaction cubes. The individual carton surfaces looked like large Scrabble letters and were labelled with supporting messages. An industrial storage hall character is the style guiding element for all of the stand furniture and all graphic applications.



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